Creative Marketing Manager | South Lake Tahoe, CA

Emersyn
Caulder

I lead marketing strategy, creative direction, and operations, developing campaigns across social, email, web, and print.

See selected work Get in touch

What I do

Brand strategy

Brand positioning, visual identities, and guidelines that give companies a clear, consistent identity.

Creative direction

Developing campaign concepts, directing design, and overseeing creative production across digital and print.

Marketing operations

Managing creative teams, project timelines, and production workflows while improving marketing processes.

Selected work

Branding, design, and marketing projects, including individual creative pieces and company-wide initiatives.

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My approach

Core working principles.

  1. Positioning before pixels

    Before developing creative, I want to understand the audience, the business, and what the project needs to accomplish.

  2. Consistency across channels

    Social, email, web, and print should all look and sound like the same brand. I develop guidelines and templates to maintain consistency as the company grows.

  3. Build better processes

    Clear request processes, automated workflows, and reusable templates help teams deliver more work on time without sacrificing creative quality.

Designer to marketing manager

A background in graphic design and UX, now leading creative direction, marketing strategy, and team operations.

See my resume
UX ResearcherOct 2022 UX Researcher, Santa Clara University, from Oct 2022 UX/UI DesignerJun 2023 UX/UI Designer and Graphic Designer, Agramont Worldwide Logistics, from Jun 2023 Content Marketing CoordinatorFeb 2025 Content Marketing Coordinator, Capital Rivers Commercial, from Feb 2025 Creative Marketing ManagerApr 2026 Creative Marketing Manager, Capital Rivers Commercial, from Apr 2026 Freelance, alongside since Jun 2022Now
  1. Creative Marketing ManagerCapital Rivers Commercial · Apr 2026
  2. Content Marketing CoordinatorCapital Rivers Commercial · Feb 2025
  3. UX/UI DesignerAgramont Worldwide Logistics · Jun 2023
  4. UX ResearcherSanta Clara University · Oct 2022
Looking out over Emerald Bay and Lake Tahoe from a summit, with Emersyn’s dog in the foreground
Emersyn climbing a granite slab
Emersyn on skis with her poles raised on a snowy ridge

Based in South Lake Tahoe, CA

I’m a creative marketer with a background in graphic design and UX. I love thoughtful design, smart processes, and a creative challenge. Outside of work, you’ll find me skiing, climbing, or enjoying life in Tahoe.

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Have a project in mind?

Get in touch about a new brand, an upcoming campaign, or a role on your team. Tell me what you’re building.

emi.caulder@gmail.com